Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Tuesday, March 17, 2009

DSquared2 Eyewear Ad (Tyson Beckford and Linda Evangelista)



I don't usually have much to say about male models but this eye wear ad from DSquared2 really demands some special attention doesn't it?

There's been a lot written about the tendency of some in the industry to fetishize and glamourize violence against women in fashion. While it may be easier for some to write off ads that depict women fighting each other (as in DS2's clothing ads with Naomi Campbell and Linda Evangelista,) adding a man to the mix changes the tone abruptly.

I mean, I don't even know what to say about this one except, what was everyone involved thinking? I look at DS2's "sexy" domestic violence and wonder what the target audience is. I guess being controversial for the sake of being controversial is the low budget way of generating press in a bad economy.

Thursday, July 24, 2008

In Other Blogs...

Continuing on the theme of brown people as props in ads and editorials  is this truly excellent post on hipster racism in Nylon Magazine published at Threadbared. Below is short excerpt but do yourself a favor and check out the full post. It is extremely well-written and thought provoking. On a side note, does this image reminds anyone else of those old Baby Phat ads that featured Kimora Lee Simmons surround by housekeepers and nannies?

There's much to be said about Beth Ditto, fat and fashion, but the above photograph from Ditto's eight-page editorial in NYLON's recent music issue is about none of these things for me. It's about the woman who may or may not be a real housekeeper at the motel at 
which this editorial was photographed, sitting on the edge of the bed with a handful of cards and gazing at Ditto with a weary but guarded expression. In the story that coalesces for me, studying this photograph, she has just been forced to play cards with a guest -- not because she wants to, but because she could lose her job if she doesn't. Nor does the game even feel like a break from her domestic labor; this sort of affective labor is no less taxing. In her mind (in the story I imagine about this editorial), she calculates how much longer she'll have to stay and clean in order to meet her day's quota.