Wednesday, March 25, 2009
Serena Williams Partners with HSN to Launch New Line
s: Lipstick Alley/Jamd
Serena has had her share of fashion hits and misses over the year but the budding clothing designer definitely loves making an impression off the court as well as on. Her first collection, called Aneres, launched in 2004 and now a new line, called Signature Statement, will debut on the HSN network on April 30th.
According to WWD, the items will retail from about $30 to $100 and includes a range of jewelry, handbags and knitwear. Williams herself was quoted in the article sharing that "one of [her] dreams has always been to share gorgeous gifts of fashion and luxury with the world."
Hopefully for Serena, this deal will be as lucrative as past HSN partnerships with Iman and Paula Abdul.