Wednesday, April 15, 2009

House of Dereon - Really?



Beyonce gets so much venom spewed at her on blogs that I feel I have to preface this post by stating for the record that I think she is a beautiful and talented young woman. Any negativity in this post is NOT directed at her but more at the design team that brought up this particular ensemble.

When I saw this HoD ad in Lucky magazine, it definitely caught my eye. First, because of the aforementioned loveliness of the model and luminous quality of her skin. Once I soaked that in and really looked at what Bey is wearing, I could not help but marvel at the creation:

A tie-dyed zip up belted peasant-sleeved shoulder revealing granny bloomer jumpsuit with brass button detail at the pockets.

To be fully appreciated, it must be said aloud.

Bey is in the water for this ad but is it swimwear? A pool-side lounging outfit (imagine the tan-lines)?Party wear? Lingerie? I honestly have no idea but it is definitely an eye-catcher.

What do you think? Has House of Dereon made a mark in the fashion world?

12 comments:

theGoldenChild said...

yes, I think House of Dereon HAS made a mark in the fashion world.....the same kind of mark my little brother made in his funderoos when he didn't wipe well enough.

...but that's just my opinion.

Unknown said...

I love Beyonce. But I have yet to see an item of HoD clothing that I would wear. Even if it was free. There is no way I'd ever put that foolishness on my body.

Steph B-More said...

you forgot to mention "long sleeved" why is a short jumper long sleeved. why would you swim in long sleeves if this IS swimwear. I dont know.

tamara s brown said...

Much love to Beyonce as a performer, but HOD/Dereon clothing has always failed to hit the mark. I have no idea what this is either........Who wears HOD/Dereon? How are they still in business???....

Shell said...

i was just telling my mom this, the fashions of The House of Dereon are not good. Maybe in time, they will get better. Hopefully.

retro girl said...

I don't know what to say about this...wow!! This is the House of Dead Wrong!!

THE PRAGMATIC PROGRAMMER said...

When I first saw this ad, I just rolled my eyes and kept it moving. However, since you have pointed out that she is standing in water I can definitely picture this outfit for a pool party or a night on the beach for a girl who likes to take risks. Looks like something Kelis would wear sans pregnancy.

nyc/caribbean ragazza said...

Does anyone buy the clothes? Who is their target audience?

tiffani said...

I LIKE BEY AS A PERFORMER BUT FEEL CELEBS USE THEIR STATUS TOO MUCH AT TIMES. THEY THINK SINCE THEIR A STAR WE'RE SUPPOSE TO PURCHASE ANYTHING THEY PLACE IN FRONT OF US. I WEAR A SIZE 22 AND HAVEN'T FOUND ANYTHING THAT LOOKED APPEALING TO ME IN HER COLLECTION.

ciaa said...

HEy everyone
I think that they should have more stuff for women with curves. because not only this is not a swimsuit but your cannot wear it to go anywhere else. I still love bey as a performer
I love the blog

Asi Mod said...

You can't blame Beyonce for supporting her mother's fashion house. Beyonce is hotter than HOT right now and she is laughing all the way to the bank. And I say, GOOD FOR HER.

That said, most of HoD's dresses look like drag-queens-beauty-pageant evening wear.

*ducks and evades flying size

Get Togetha said...

You describe B's outfit perfectly. That is all.

PS.

I love the heck out of Beyonce.