Saturday, August 16, 2008

Target: Design for All... the Light Skinned Chicks in the House

I am not ashamed to say it. I love Target. If Target was a man I would marry him. I would have his red bullseye logo babies and rub his feet every night. I could seriously go to that store everyday and find something new to buy. When my rebate check gots here, Target was be ground zero for my economic stimulus plan.

I also love that they donate a percentage of their sales to local charities and that they actually appear to be committed to diversity and address it on their corporate site. I was excited when I read that Target would be launching not one but three new cosmetics lines under the umbrella of their "Design for All" slogan that has seen them bring high end designers into their fold to make stylish and inexpensive frocks for the masses. 

What I do not love is that all three of the new makeup labels (JK Jemma Kidd, Napoleon Perdis' NP line ,and Pixi) seem to be targeted only at women with very light complexions, or at least that's the impression to be had from their advertisement for the line debuting in fashion and lifestyle magazines this month. 

The skin color range on the eight models used seems to go from "bisque" to "tawny" and back again. If Sonia Kashuk's successful Target line is any indications, don't expect any of these new foundation shades to be made available in more than six colors tops. 

I won't sweat it too much, as a dark skinned black woman, I'm used to being jilted at the cosmetics counter. Last time I checked, I couldn't even find a nice shade at grandma's Fashion Fair counter that doesn't also feel like a mask. Wouldn't it be something if Johnson Publishing put some money into that tired line and revamped it? 

As for Tar-jay, too bad that they missed an opportunity here to really make that "Design for All" slogan mean something.


Anonymous said...

I think Target is usually much better at featuring more diverse women in its television and print ads. I know that Target in my area has this huge billboard of a gorgeous dark skinned model that greets customers as they ride the escalator, and all of the other photos in the store are just as diverse, so this does not bother me too much.

Beautifully.Conjured.Up said...

I can't decipher between who is Black and who is White...dang, that means I'm out b/c I'm a chocolate woman :(