From the press release:
For the FIRST TIME EVER, Ebony magazine defines Black Cool in an exclusive 8-cover feature unlike anything you’ve seen before. In this historic collector’s edition, we will name the 25 coolest brothers of all time. These brothers radiate confidence and have an alluring charisma that sets the standard. From their sleek, debonair styles to their smooth-as-silk personas, these magnificent Black men have conveyed, captured and conquered the quintessence of “cool” while making it appear effortless.
The cover choices aren't very imaginative but the inclusion of Barack and Marvin Gaye are nice touches. The series is more evidence that Ebony is trying to change up its image a bit. Celebrity covers get attention but I would be very happy if the editors at Ebony made an attempt to fill the void left by Emerge Magazine.