Fetish Redux?

"We've always loved Eve for her incredible sense of girl power, but mostly we adored her sense of style. Who else would we let get away with wearing two tattoed paw prints on her chest? It didn't seem like far fetched for her to start a clothing line named Fetish. But recently, the line folded, due in part to Eve's disagreements with her partners over the direction the line was taking. "[Fetish] was a very juniors line and I didn't wanna wear it," she says. "They were like 'more branding, we need "Fetish" on the chest, give us some rhinestones.' And I was like, 'No, I'm not wearing that," says Eve. The relaunch of Fetish will reflect her new sense of womanhood, she says. "The new concept is gonna be me, more grown-up. It will reflect more of my style."

Trace Magazine

I remember when Fetish first launched. At the time it was pretty highly anticipated because Eve was getting a lot of (well-deserved) props for being uniquely stylish.

When the line finally debuted it was a massive let down. I was expecting more avant-garde collection ala Gwen Stefani and what we got was the same old logo emblazoned tracksuits, denim and t-shirts. After reading this article, I'm looking forward to seeing what Fetish does for its second act.